Text-Based Content: Inflection Point [Audio]

Strategy

This will probably be my shortest blog post produced to date. And there’s a really good reason for that. You see, I don’t know whether we’re at an inflection point overall, or I am personally at an inflection point of not wanting to consume as much text-based content as I used to.

Because of this internal battle that I’ve been having, I wanted to test my assumptions, by limiting my text-based content production. So here it goes…

Here’s my point of view on the text-based content deluge in audio format:

Whether you agree or disagree with me, I’d love to hear your point of view. Let me know what you think in the comments below (or on Twitter, LinkedIn, or Google+)

About the author: Nick Robinson is a lover of all things analytics and digital. He has a strong background in web development, marketing, and entrepreneurship. His professional experience with the web dates back to 1997 when he coded his first Geocities website. When not burning the midnight oil, you can find him on the lacrosse field, playing or coaching. The best places to interact with him are Twitter, Google+, or LinkedIn.

  • Jake Sapirstein

    Nick, really interesting insight, thanks for sharing. The text onslaught is overwhelming in this digital age – I like the audio alternative. It does get me thinking sometimes of a saying I’ve heard “when in doubt, do both”. I can imagine a world where visitors are given options of text *and* audio.

  • Thanks Jake! That’s a really good point. It comes down to offering the choice.

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