Retention is The Biggest Digital Marketing Secret

Download this episode (right click and save) Dan and Nick explore the tremendous opportunities to drive incremental revenue through customer retention and expansion. So much of marketing's focus is on top of funnel/acquisition, but the reality is that organizations have a much greater chance of completing a successful sale with a current customer(60-70%) than with a new prospect(5-20%) according Read on my friend....

Meerkat And Live Streaming as a Digital Engagement Vehicle

Download this episode (right click and save) Meerkat exploded on the scene recently, and it represents the dawn of a new channel for digital marketing communications. Dan discusses his latest blog post which blew up on LinkedIn with over 8300 reads. Nick and Dan outline the benefits of live streaming. They include: Interactive, real-time communications(David Meerman Scott are you listening?)-the Read on my friend....

Can Interactive Content Align Marketing and Sales?

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Download this episode (right click and save) This week, Nick and Dan respond to a great article by Scott Brinker of Marketing and Sales are still out of sync in the new Social-Digital-Mobile playing field. The handoff of a lead from marketing to sales remained one of the most scrutinized and most critical interactions in effectively driving revenue. In addition to attracting Read on my friend....
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