April 2, 2015
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This Week in B2B Digital Marketing Podcast Episode #1: Death of a Salesman?
Forrester put 1 million B2B salespeople on notice at their recent Sales Enablement Forum in Arizona. The pendulum has swung so far in favor of buyers over sellers, they claim, that by 2020, there will be 1 million less B2B salespeople-1 million! --That’s roughly a 25% Read on my friend....
February 10, 2015
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I often hear the phrases social selling and social business used in the same sentence as if they are the exact same thing. Much like the close relationship of inbound marketing and content marketing, one would not Read on my friend....