Has Audio Impacted My Blog? You Bet.

0 comments
Back on November 19, 2014, I made a promise to my expanded network that I would dive into this little thing called audio full force. Well, 6 months later, I’ve included an audio version of every blog post that is hosted here on Marketing Curiosity, I’ve started 2 podcasts, and I plan on being a guest on other podcasts in the near future. As the Chief Digital Officer of SAP, Jonathan Becher says, Read on my friend....

Social Media Lead Generation Reporting: Multi-Channel Google Analytics

2 comments
While showing true ROI involves importing cost and revenue data, I've put together some reports over the years that have demonstrated that social media drives leads. Sometimes it's a last touch lead, sometimes it's a first touch, and sometimes it's a mid-touch. The Google Analytics Multi-Channel reports are super helpful when asking for investment in improved social media measurement or to gain buy-in Read on my friend....