Retention is The Biggest Digital Marketing Secret

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Download this episode (right click and save) Dan and Nick explore the tremendous opportunities to drive incremental revenue through customer retention and expansion. So much of marketing's focus is on top of funnel/acquisition, but the reality is that organizations have a much greater chance of completing a successful sale with a current customer(60-70%) than with a new prospect(5-20%) according Read on my friend....

Digital Personalization and Content Success

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Download this episode (right click and save) This Week in B2B Digital Marketing Podcast Episode #2: Personalization Nick is working on thank you cards from his engagement party. Writing a personal note is important and a sincere token of his and his fiancé’s thanks. The same rules can be applied to the digital marketing space. In what is becoming an over digitized world, generic, one-size-fits-all Read on my friend....

B2B Marketers, Stop Creating Content. Seriously.

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The research backs up the title. According to Content Marketing Institute, 76% of B2B enterprise marketers said they are creating more content than last year, which is great! Er, wait, is this good or bad? Let’s dig a little deeper. While more content is being created, 60% said they are challenged with a lack of integration across marketing, and 59% said there is a lack of time to create content. Read on my friend....