Learn Digital Marketing, FREE!
My name is Mark Hartenau and I got started in digital marketing way back in the late 90’s/early 2000’s when I built websites for a band I was in and a TV show I was producing. Also around the millennium, I began officially working in advertising at a San Diego ad agency for whom I was responsible for filming and editing all the TV commercials for their clients. After only a year or so of that, the agency’s two owners decided to split into two separate entities. So I began freelancing for both. I freelanced all the way until 2008 when I decided to launch my own agency called “Impact Media” (as I was also attracting many of my own clients by this point).
Impact Media started out as a TV ad agency but quickly morphed into a web-video production company since clients no longer wanted to advertise on TV and just wanted promotional videos for their websites and YouTube. So following demand, I accommodated. Since I also had experience with web design, I ended up helping clients with all facets of digital marketing:
- Web design
- Website SEO
- Video SEO
- Local maps SEO
- Search ads
- Display ads
- Video ads
- Social media ads
- Remarketing/retargeting
- Email marketing
The agency ran like that all the way until 2018 when I decided to discontinue it after noticing how digital marketing increasingly became “do-it-yourself”. Anyone can build a website with all kinds of easy-to-use tools out there. Anyone can run Google and Facebook ads, etc. So I feel now that it’s best to just put all my knowledge about digital marketing onto this website and help others that way. I may include affiliate links here and there so maybe I’ll make a few commissions that way instead.
Post Impact Media, I’ve also become accustomed with newer digital marketing technologies that have cropped up since (like Push Notification ads and Native ads). Those skills have been incorporated into my teachings here too. Enjoy the knowledge!
How to Use This Site
The pages are divided into topic sections (with sub-lessons underneath each topic section). Simply navigate to the topic of digital marketing you’d like to learn more about or go directly to individual lessons. There is also a search bar on every page to find something specific.
If you’re starting your journey from scratch, start with the Getting Started section or by clicking on the “Start Now” button below…
