I’ve been trying to figure out how I could repeat my 1 hit wonder on LinkedIn, and I thought, “Ya know what? The best lessons about digital come from non-digital places”. And it’s as simple as a thank you note.
Business conversations across functions and industries have turned to “digital transformation“, and there are steps that we all need to take to reach the digital nirvana. The best brands and professionals in the world are good at one thing: execution of basic communication tactics.
If the basics are what sets us apart, then let’s explore 3 examples of basic non-digital tactics….by the way listen up digital marketers, you could learn a thing or two about personalization here.
The Thank You Note
LinkedIn did a training for my company about 7 months ago, and it was an incredible experience by itself, but the head trainer was nice enough to send me a hand written thank you note. It’s pretty hard to not want to partner with a company that takes the time to thank not just me, but the whole class of trainees in this way.
The Hybrid Thank You Note
I recently made a donation, and I expected some type of mass produced, computer generated thank you letter (with the digital signature that’s supposed to make it look more personalized). But to my surprise, I received a little penmanship, thanking me for my involvement! Well played, well played.
The Pre-Cursor to the Hybrid
About 6 months before the hybrid thank you letter, I received a hand-written thank you note simply for going out to dinner with the leaders of the organization. As a marketer, I knew they had hit the mark, because I almost felt like I didn’t deserve such personalization.
The Bottom Line
Let’s be honest with ourselves: It’s not rocket science. It takes the ability to 1. Care about the message recipient 2. Put the work in to personalize the message. It’s quite simple actually.