Digital Personalization and Content Success

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Download this episode (right click and save) This Week in B2B Digital Marketing Podcast Episode #2: Personalization Nick is working on thank you cards from his engagement party. Writing a personal note is important and a sincere token of his and his fiancé’s thanks. The same rules can be applied to the digital marketing space. In what is becoming an over digitized world, generic, one-size-fits-all Read on my friend....

Death of a Salesman?

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Download this episode (right click and save) This Week in B2B Digital Marketing Podcast Episode #1: Death of a Salesman? Forrester put 1 million B2B salespeople on notice at their recent Sales Enablement Forum in Arizona. The pendulum has swung so far in favor of buyers over sellers, they claim, that by 2020, there will be 1 million less B2B salespeople-1 million! --That’s roughly a 25% Read on my friend....
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