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What is the value of time spent in Social Media? [Free Tool]

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The blogosphere is officially cluttered with social media how-to articles about how to measure social media. Some are really helpful, and some not so much. Yet, I find it really peculiar that not many of these blog posts take cost of time as a factor in their calculations. As we (aka marketers) figure out how to close the loop between publishing social media messages and measuring revenue and lifetime Read on my friend....

Presenting Social CRM Data for Customer Service

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CRM tools once revolutionized business, especially from a customer support perspective. Instead of gathering the same information each time a customer or prospect contacted a business, the company could track  that relationship over time and access the records whenever they were needed. By nature, social media generates much more data. When customers and prospects started taking to Twitter and Read on my friend....

Presenting Data With Slides? Keep It Interesting!

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When you're excited about something, nothing could make it boring for you. You want to hear about it, read about it, and talk about it. You're living the topic. And when you've done any kind of research to mine data, you're excited to share those findings with other people. Let it be known, then, that very few things will lull your audience into a boredom-induced sleep (or at least a trance-like Read on my friend....

For a Data Presentation to Be Effective, It Must Be Actionable

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Think back to your days as a student. You probably found yourself, on numerous occasions, huddled over a textbook,frustrated and grumbling. “When am I ever going to need to know this?" For me, this was calculus. For you, maybe it was the MLA style guide, proper thesis statement construction, or chemical compounds. The point is that we couldn't see the long-term practicality of investing in Read on my friend....

Top 4 Books to Master Analytical Data Reporting

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Up until this point in my professional career, I've relied on two things to accumulate my knowledge in regards to analytical data reporting: Experience and......lots of books! In this blog, I share the 4 books that really made an impact on my career thus far. I hope you'll agree with me. Every time I read a new book, my perspective is altered for the better. For all the social media analysts out Read on my friend....
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