Meerkat And Live Streaming as a Digital Engagement Vehicle

Download this episode (right click and save) Meerkat exploded on the scene recently, and it represents the dawn of a new channel for digital marketing communications. Dan discusses his latest blog post which blew up on LinkedIn with over 8300 reads. Nick and Dan outline the benefits of live streaming. They include: Interactive, real-time communications(David Meerman Scott are you listening?)-the Read on my friend....

Can Interactive Content Align Marketing and Sales?

Download this episode (right click and save) This week, Nick and Dan respond to a great article by Scott Brinker of ChiefMartec.com Marketing and Sales are still out of sync in the new Social-Digital-Mobile playing field. The handoff of a lead from marketing to sales remained one of the most scrutinized and most critical interactions in effectively driving revenue. In addition to attracting Read on my friend....

Digital Personalization and Content Success

Download this episode (right click and save) This Week in B2B Digital Marketing Podcast Episode #2: Personalization Nick is working on thank you cards from his engagement party. Writing a personal note is important and a sincere token of his and his fiancé’s thanks. The same rules can be applied to the digital marketing space. In what is becoming an over digitized world, generic, one-size-fits-all Read on my friend....

Death of a Salesman?

Download this episode (right click and save) This Week in B2B Digital Marketing Podcast Episode #1: Death of a Salesman? Forrester put 1 million B2B salespeople on notice at their recent Sales Enablement Forum in Arizona. The pendulum has swung so far in favor of buyers over sellers, they claim, that by 2020, there will be 1 million less B2B salespeople-1 million! --That’s roughly a 25% Read on my friend....

When Presenting, Warm Up and Be the Unexpected

How many times have you walked into a room, mentally preparing yourself for what is sure to be a few painful hours of trying to process the data being shown on the overhead? You catch the presenter setting up and note that there are 147 incredibly detailed slides in today's presentation. You feel sleepy already and start to calculate how long the batteries will last on your laptop, tablet, and smart Read on my friend....
← Previous Posts