My Top 5 Favorite Marketing SlideShares from 2014

Marketers have been talking about audio-visual content’s rise for over 2 years now, and I am a firm believer. I believe in the medium so much that I am running a 6 month experiment, where I will include an audio excerpt with every single blog post that I produce. In fact, here's the audio version of this blog post if you're running short on time: Speaking of visual, I’m really into SlideShare Read on my friend....

Text-Based Content: Inflection Point [Audio]

This will probably be my shortest blog post produced to date. And there's a really good reason for that. You see, I don't know whether we're at an inflection point overall, or I am personally at an inflection point of not wanting to consume as much text-based content as I used to. Because of this internal battle that I've been having, I wanted to test my assumptions, by limiting my text-based content Read on my friend....

B2B Marketers, Stop Creating Content. Seriously.

The research backs up the title. According to Content Marketing Institute, 76% of B2B enterprise marketers said they are creating more content than last year, which is great! Er, wait, is this good or bad? Let’s dig a little deeper. While more content is being created, 60% said they are challenged with a lack of integration across marketing, and 59% said there is a lack of time to create content. Read on my friend....

Email Not Working? Try this Online Advertising Tactic

I’m starting to see it more and more, and I’m pretty sure you can guess what I’ll say, but here it goes… E-mail just isn’t producing the type of results it used to. According to Multiminder, open rates are on a sharp decline: Even worse, click through rates are also on the decline, even though we're sending more e-mail than ever. Check out this click through rate trend graph by Read on my friend....

What is the value of time spent in Social Media? [Free Tool]

The blogosphere is officially cluttered with social media how-to articles about how to measure social media. Some are really helpful, and some not so much. Yet, I find it really peculiar that not many of these blog posts take cost of time as a factor in their calculations. As we (aka marketers) figure out how to close the loop between publishing social media messages and measuring revenue and lifetime Read on my friend....
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