Has Audio Impacted My Blog? You Bet.

Back on November 19, 2014, I made a promise to my expanded network that I would dive into this little thing called audio full force. Well, 6 months later, I’ve included an audio version of every blog post that is hosted here on Marketing Curiosity, I’ve started 2 podcasts, and I plan on being a guest on other podcasts in the near future. As the Chief Digital Officer of SAP, Jonathan Becher says, Read on my friend....

Retention is The Biggest Digital Marketing Secret

Download this episode (right click and save) Dan and Nick explore the tremendous opportunities to drive incremental revenue through customer retention and expansion. So much of marketing's focus is on top of funnel/acquisition, but the reality is that organizations have a much greater chance of completing a successful sale with a current customer(60-70%) than with a new prospect(5-20%) according Read on my friend....

Meerkat And Live Streaming as a Digital Engagement Vehicle

Download this episode (right click and save) Meerkat exploded on the scene recently, and it represents the dawn of a new channel for digital marketing communications. Dan discusses his latest blog post which blew up on LinkedIn with over 8300 reads. Nick and Dan outline the benefits of live streaming. They include: Interactive, real-time communications(David Meerman Scott are you listening?)-the Read on my friend....

Can Interactive Content Align Marketing and Sales?

Download this episode (right click and save) This week, Nick and Dan respond to a great article by Scott Brinker of ChiefMartec.com Marketing and Sales are still out of sync in the new Social-Digital-Mobile playing field. The handoff of a lead from marketing to sales remained one of the most scrutinized and most critical interactions in effectively driving revenue. In addition to attracting Read on my friend....

Digital Personalization and Content Success

Download this episode (right click and save) This Week in B2B Digital Marketing Podcast Episode #2: Personalization Nick is working on thank you cards from his engagement party. Writing a personal note is important and a sincere token of his and his fiancé’s thanks. The same rules can be applied to the digital marketing space. In what is becoming an over digitized world, generic, one-size-fits-all Read on my friend....
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