Marketers have been talking about audio-visual content’s rise for over 2 years now, and I am a firm believer. I believe in the medium so much that I am running a 6 month experiment, where I will include an audio excerpt with every single blog post that I produce. In fact, here's the audio version of this blog post if you're running short on time: Speaking of visual, I’m really into SlideShare Read on my friend....

This will probably be my shortest blog post produced to date. And there's a really good reason for that. You see, I don't know whether we're at an inflection point overall, or I am personally at an inflection point of not wanting to consume as much text-based content as I used to. Because of this internal battle that I've been having, I wanted to test my assumptions, by limiting my text-based content Read on my friend....

The research backs up the title. According to Content Marketing Institute, 76% of B2B enterprise marketers said they are creating more content than last year, which is great! Er, wait, is this good or bad? Let’s dig a little deeper. While more content is being created, 60% said they are challenged with a lack of integration across marketing, and 59% said there is a lack of time to create content. Read on my friend....

I’m starting to see it more and more, and I’m pretty sure you can guess what I’ll say, but here it goes… E-mail just isn’t producing the type of results it used to. According to Multiminder, open rates are on a sharp decline: Even worse, click through rates are also on the decline, even though we're sending more e-mail than ever. Check out this click through rate trend graph by Read on my friend....