B2B Marketers, Stop Creating Content. Seriously.

The research backs up the title. According to Content Marketing Institute, 76% of B2B enterprise marketers said they are creating more content than last year, which is great! Er, wait, is this good or bad? Let’s dig a little deeper. While more content is being created, 60% said they are challenged with a lack of integration across marketing, and 59% said there is a lack of time to create content. Read on my friend....

Email Not Working? Try this Online Advertising Tactic

I’m starting to see it more and more, and I’m pretty sure you can guess what I’ll say, but here it goes… E-mail just isn’t producing the type of results it used to. According to Multiminder, open rates are on a sharp decline: Even worse, click through rates are also on the decline, even though we're sending more e-mail than ever. Check out this click through rate trend graph by Read on my friend....

What is the value of time spent in Social Media? [Free Tool]

The blogosphere is officially cluttered with social media how-to articles about how to measure social media. Some are really helpful, and some not so much. Yet, I find it really peculiar that not many of these blog posts take cost of time as a factor in their calculations. As we (aka marketers) figure out how to close the loop between publishing social media messages and measuring revenue and lifetime Read on my friend....

Presenting Social CRM Data for Customer Service

CRM tools once revolutionized business, especially from a customer support perspective. Instead of gathering the same information each time a customer or prospect contacted a business, the company could track  that relationship over time and access the records whenever they were needed. By nature, social media generates much more data. When customers and prospects started taking to Twitter and Read on my friend....

Presenting Data With Slides? Keep It Interesting!

When you're excited about something, nothing could make it boring for you. You want to hear about it, read about it, and talk about it. You're living the topic. And when you've done any kind of research to mine data, you're excited to share those findings with other people. Let it be known, then, that very few things will lull your audience into a boredom-induced sleep (or at least a trance-like Read on my friend....
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